ARLINGTON, Va.--(BUSINESS WIRE)--Jul. 10, 2009--
Rosetta Stone (NYSE:RST), a leading provider of technology-based
language-learning solutions, announced today that it has filed a lawsuit
in the United States District Court for the Eastern District of Virginia
against Google Inc., seeking to prevent Google from infringing upon its
trademarks. In its lawsuit, Rosetta Stone asserts that Google allows
third parties including individuals involved in software piracy
operations to purchase the right to use Rosetta Stone trademarks or
other terms confusingly similar in Google’s Adwords advertising program.
In June 2009, Google changed its policy stating that “advertisers will
be allowed to use trademark terms in their ad text even if they do not
own that trademark or have explicit approval from the trademark owner to
“Google’s search engine is helping third parties mislead consumers and
misappropriate Rosetta Stone trademarks by using them as ‘keyword’
triggers for paid advertisements and by using them within the text or
title of paid advertisements,” said Michael Wu, general counsel, Rosetta
Stone. “Google and its advertisers benefit financially from and trade
off the goodwill and reputation of Rosetta Stone without incurring the
substantial expense that Rosetta Stone has incurred in building up its
popularity, name recognition, and brand loyalty.”
With its lawsuit, Rosetta Stone is seeking, among other things,
injunctive relief to prevent Google from selling the Rosetta Stone
trademarks or other terms confusingly similar for use in Google’s
Adwords advertising program.
About Rosetta Stone
Rosetta Stone Inc. is changing the way the world learns languages.
Rosetta Stone provides interactive solutions that are acclaimed for the
speed and power to unlock the natural language-learning ability in
everyone. Available in more than 30 languages, Rosetta Stone
language-learning solutions are used by schools, organizations and
millions of individuals in over 150 countries throughout the world. The
company was founded in 1992 on the core beliefs that learning a language
should be natural and instinctive and that interactive technology can
replicate and activate the immersion method powerfully for learners of
any age. The company is based in Arlington, Va. For more information,
“Rosetta Stone” is a registered trademark of Rosetta Stone Ltd.
Source: Rosetta Stone Inc.
Rosetta Stone Inc.
Christopher Martin, 703-387-5927