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Rosetta Stone Sues Google for Trademark Infringement

ARLINGTON, Va.--(BUSINESS WIRE)--Jul. 10, 2009-- Rosetta Stone (NYSE:RST), a leading provider of technology-based language-learning solutions, announced today that it has filed a lawsuit in the United States District Court for the Eastern District of Virginia against Google Inc., seeking to prevent Google from infringing upon its trademarks. In its lawsuit, Rosetta Stone asserts that Google allows third parties including individuals involved in software piracy operations to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google’s Adwords advertising program.

In June 2009, Google changed its policy stating that “advertisers will be allowed to use trademark terms in their ad text even if they do not own that trademark or have explicit approval from the trademark owner to use it.”

“Google’s search engine is helping third parties mislead consumers and misappropriate Rosetta Stone trademarks by using them as ‘keyword’ triggers for paid advertisements and by using them within the text or title of paid advertisements,” said Michael Wu, general counsel, Rosetta Stone. “Google and its advertisers benefit financially from and trade off the goodwill and reputation of Rosetta Stone without incurring the substantial expense that Rosetta Stone has incurred in building up its popularity, name recognition, and brand loyalty.”

With its lawsuit, Rosetta Stone is seeking, among other things, injunctive relief to prevent Google from selling the Rosetta Stone trademarks or other terms confusingly similar for use in Google’s Adwords advertising program.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com.

“Rosetta Stone” is a registered trademark of Rosetta Stone Ltd.

Source: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contact:
Reilly Brennan, 703-387-5863
rbrennan@rosettastone.com
or
Investor Contact:
Christopher Martin, 703-387-5927
cmartin@rosettastone.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
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