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Rosetta Stone Opens Experience Store in Times Square

Leading Language-Learning Company Makes Learning More Convenient with Over 200 Kiosks around the World

ARLINGTON, Va., Jan 26, 2010 (BUSINESS WIRE) -- Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, announced today it has opened an experience store at 2 Times Square. This new 600 sq. ft. store is designed to provide a complete experience of the Rosetta Stone solutions and will allow consumers to fully engage in the critically-acclaimed and award-winning method that unlocks the natural language-learning ability in everyone. The store will be open from 9 AM - 9 PM daily.

"As we continue our global expansion, we're excited to be opening this experience store located in the heart of Times Square, in the convergence of cultures, right alongside many of the world's top brands," said Eric Duehring, Rosetta Stone general manager and vice president of consumer marketing and sales. "The ability to speak a foreign language can and does change the world you live in - opening doors to countless professional, travel and educational opportunities."

Taking time to learn a language has never been more convenient. Rosetta Stone has opened a number of new kiosks around the world to give language learning enthusiasts an opportunity to discover a better way.

"We are committed to providing consumers with the chance to experience Rosetta Stone anytime, anywhere in the world," said Matthew Pforr, national retail sales director at Rosetta Stone. "Our experience stores and kiosks allow us to personally connect with our customers, and with the opening of the Times Square experience store, even more people will have the opportunity to begin their language learning journey with Rosetta Stone."

Customers can now find Rosetta Stone solutions firsthand in more than 30 languages, at more than 200 convenient kiosk locations including Water Tower Place in Chicago, The Prudential Center in Boston, Gatwick Airport in London, Haneda Airport in Japan and Centum City in Busan, Korea.

Find a Rosetta Stone kiosk near you by visiting RosettaStone.com/global/retail.

For more information please visit pr.RosettaStone.com.

The Rosetta Stone Approach to Language Learning

With its proven method, innovative, versatile instruction and clever, easy-to-use program, Rosetta Stone creates an effective and engaging learning environment. Language learners develop everyday proficiency naturally, the same way people learn their first language - by linking new words to real-world objects and events.

The Rosetta Stone Dynamic Immersion(R) method immediately teaches learners to think in a new language by connecting words with vivid imagery in real-life contexts to convey meaning. Learners are tested on new language knowledge at optimal intervals to ensure efficient retention. Life-like simulations provide the context learners need to produce completely new spoken or written language. Learners acquire reading and writing skills by associating letters and words with their new sounds and meanings. They become proficient in understanding the new language through exposure to native speakers and meaning derived from relevant context. Instant feedback is provided within a carefully sequenced structure to ensure learning success.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone offers an interactive solution that is acclaimed for its speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, the Rosetta Stone language-learning solution is used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com.

"Rosetta Stone" is a registered trademark of Rosetta Stone Ltd.

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SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contact:
Reilly Brennan, 703-387-5863
rbrennan@rosettastone.com
or
Investor Contact:
Christopher Martin, 703-387-5927
cmartin@rosettastone.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
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