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Rosetta Stone Launches Next Generation Solution Allowing Higher Education Institutions to Transform Language Learning

Innovative, Online Language-Learning Solution Delivers Effectiveness, Expansion and Economic BenefitsNext-Generation Platform will be Available to K-12 Schools in Fall 2010

ARLINGTON, Va., Mar 23, 2010 (BUSINESS WIRE) -- Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language learning solutions, announced today an innovative new solution for higher education that meets the needs of today's students while providing institutions with a scalable, highly effective language-learning platform. This comprehensive, next generation platform builds upon the critically acclaimed and award-winning Rosetta Stone(R) TOTALe(TM), allowing teachers to supplement class time or provide independent learning through an online application. Students learn to listen, read, write and speak by participating in guided sessions with dedicated native-speakers, interacting with others, and practicing conversational skills in an online community.

"Today's students are digital natives demanding new technologies for language learning that disrupt the current model by providing differentiated instruction based on individual needs and learning styles," said Tom Adams, CEO of Rosetta Stone. "By harnessing innovative technological solutions, we empower educators and help make the youth of America true global citizens. Leaders of higher education institutions have voiced concern over meeting the changing needs of students who desire to learn a new language. They can meet this challenge head-on by delivering an adaptable, scalable, financially viable, effective language learning platform - Rosetta Stone TOTALe."

This next generation solution is currently being tested with pilot programs at several major universities, community colleges and an Ivy League school. Current users of Rosetta Stone solutions in higher education offered the following testimonials:

"Rosetta Stone was our first choice because it provided the rare learning experience that was truly visually engaging and verbally interactive. The solution is very user-friendly, very forgiving..." - Linda Materna, PhD, Chair of the Department of Foreign Language and Literature, Rider University

"Texas Southern University is passionate about expanding the language base of its faculty and students and we are absolutely thrilled to participate in the TOTALe Pilot Program..." - Dr. Michael O. Adams, Director of the Master of Public Administration Program, Texas Southern University

Rosetta Stone recognizes the importance of effective communication in today's global economy. "Students in the U.S. need to acquire the language skills needed to compete in today's global economy across all industries," said Adams. "As the world gets smaller, communication within and across borders will prove vital to our students' future success."

From developing a strong language-learning foundation to building confidence and strengthening conversation skills, this new Rosetta Stone solution combines learning in the award-winning Rosetta Course with practice in Rosetta Studio with a native speaking Studio Coach and play in the Rosetta World community to create a comprehensive, powerful, interactive environment for higher education.

A recent quantitative study conducted by Rockman Et Al, an independent evaluation, research, and consulting firm focusing on education, technology and media, measured the effectiveness of the new Rosetta Stone solution. After six hours of online sessions and 64.5 hours of work with the software, the majority of participants advanced 1-2 levels of proficiency in Spanish as demonstrated by the results of the American Council on the Teaching of Foreign Languages Oral Proficiency Interview (ACTFL OPI-C).

"The power of this Rosetta Stone solution is clearly demonstrated by the language acquisition obtained by these students - the results literally speak for themselves," said Adams.

Educators can experience Rosetta Stone TOTALe firsthand by visiting the Rosetta Stone booth (#809) at the Teachers of English to Speakers of Other Languages (TESOL) conference in Boston from March 24 - 27, 2010.

For more information please visit

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

"Rosetta Stone" and "Rosetta World" are registered trademarks of Rosetta Stone Ltd.

SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contacts:
Sophia Majlessi
Reilly Brennan
Investor Contact:
Christopher Martin
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
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