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Vi Breaks Language Barrier with Rosetta Stone

Language Learning Solution Helps Employees Better
Serve Community Residents

Arlington, VA (August 17, 2010) – Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, announced today that Vi, formally known as Classic Residence by Hyatt, an industry leader in senior living, has provided its employees with the award-winning Rosetta Stone® Enterprise solution. This powerful training tool that builds foundational language skills is helping employees fulfill the expectations set forth by Vi to enrich the lives of senior adult residents by providing a higher quality environment, and enhanced service and care. Vi’s implementation of the Rosetta Stone solution is a strategic initiative designed to enhance the communication skills among Vi’s managers and their employees, specifically breaking down language barriers with employees who speak English as a second language (ESL).

Vi, named for its fresh approach to the concept of senior living, manages, owns and develops 20 locations and communities across 11 states, employing more than 4,000 across the country. With a diverse group of employees serving in a strong culture of hospitality, Vi executives felt it was necessary to leverage a program that would engage employees who spoke other languages. In August of 2009, after researching various programs and the implementation of a new learning management system, Vi selected the Rosetta Stone Enterprise solution for its employees. Vi’s program allows native Spanish-speaking employees to learn English through Rosetta Stone. Demand for the program by employees has been high, with hundreds of employees using the program to learn a language in the last year, including managers who wish to learn the native languages of their employees.

Vi believes internal marketing is critical to success, which is why the company continually promotes language learning via flyers, newsletters, emails and more.  “We promote during the recruitment process that we offer Rosetta Stone as one of our employment differentiation points that furthers employee development,” said Judy Whitcomb,Vi’s  assistant vice president, learning and organizational development. “Because we’re so service focused, we want to make sure our employees have the learning tools and resources to make them successful in their role in serving our residents”.

“We’re pleased to partner with Vi to provide its employees with an essential language tool that has helped them to better communicate with their co-workers and residents,” said Pete Rumpel, vice president of institutional sales and marketing at Rosetta Stone.  “Employees are now crossing language barriers and engaging with one another and residents.  The scalability of Rosetta Stone Enterprise also equips managers with the tools necessary to hold their employees accountable and ensure that their language skills meet the needs of a diverse community.”

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About Rosetta Stone Enterprise
Rosetta Stone Enterprise is a cost-effective language training solution that harnesses the power of technology to provide immersion-based, self-paced study, accelerate language learning and provide quantifiable measurements of success. Rosetta Stone Enterprise builds language skills, helping organizations maximize their talent pool and improve communication internally and globally. Used by thousands of companies worldwide for all levels of learning, Rosetta Stone Enterprise is uniquely scalable and flexible to any business or organization’s needs. Innovative features include advanced speech recognition technology that helps learners to start speaking a language quickly with correct pronunciation, and an intuitive user interface that captivates and engages users. The program is offered in more than 30 languages and can be accessed online by employees anywhere at any time. The program also offers Rosetta Stone Manager, a built-in management tool that provides powerful, easy-to-use administrative and reporting functionality for tracking employee success easily. These tools deliver easy-to-read reports and graphs that track learner activity, progress and scores – providing organizations with key information needed to confirm a return on their language investment.

About Rosetta Stone
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit®. 

"Rosetta Stone" is a registered trademark of Rosetta Stone Ltd.

Media Contact:
Megan Richter

Investor Contact:
Christopher Martin

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
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