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|Rosetta Stone Offers Free App and Trial of Irish in Honor of St. Patrick's Day|
ARLINGTON, Va., Mar 11, 2011 (BUSINESS WIRE) --
Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, is encouraging consumers to get into the St. Patrick's Day spirit and brush up on their brogue by offering a free, online trial of Irish. The trial is currently available through the Rosetta Stone Facebook page and the Facebook app that allows consumers to send an Irish greeting to friends will launch next week. Despite being the first official language of the Republic of Ireland and an official language of the European Union, fewer than 55,000 people in the world actively speak Irish today.
"We would like everyone to go beyond just wearing their favorite green shirt on St. Patrick's Day and thought it would be fun for anyone to learn a few Irish words through our free trial and be able to send a message in Irish to their friends through the Facebook app," said Duane Sider, director of learning at Rosetta Stone. "Not only will it encourage people to get into the spirit of the holiday, but we hope it will also generate awareness of a language that is spoken by so few people today."
Prospective learners can visit facebook.com/RosettaStone for the free trial and app through the end of March. They can also participate in a St. Patrick's Day Twitter Trivia Challenge by following Rosetta Stone on Twitter(R) (@RosettaStone) on March 17.
For information on language revitalization at Rosetta Stone please visit RosettaStone.com/global/endangered.
For more company information please visit pr.RosettaStone.com.
The Rosetta Stone Approach to Language Learning
With its proven, innovative method, Rosetta Stone programs provide an effective and engaging language-learning environment. Learners develop everyday proficiency naturally, the same way people learn their first language--discovering new meaning by linking new language to real-world objects and events.
The Rosetta Stone Dynamic Immersion(R) method immediately teaches learners to think in a new language by connecting words with vivid imagery in real-life contexts to convey meaning. Learners are tested on new language knowledge at optimal intervals to ensure efficient retention. Lifelike simulations provide the context learners need to produce spoken or written language. They acquire reading and writing skills by associating letters and words with their new sounds and meanings. And they become proficient in the language through exposure to native speakers in a relevant context. Instant feedback is provided within a carefully sequenced structure to ensure learning success.
About Rosetta Stone
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone offers an interactive solution that is acclaimed for its speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, the Rosetta Stone language-learning solution is used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com.
"Rosetta Stone" and "Dynamic Immersion" are registered trademarks or trademarks of Rosetta Stone Ltd. Other trademarks are the property of their respective owners.
SOURCE: Rosetta Stone Inc.
Rosetta Stone Inc.
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|