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Rosetta Stone Energizes Brand Message with Powerful New Marketing Campaign
Company Launches Brand-Driven Platform, "More than Words: Understanding"

ARLINGTON, Va., Apr 19, 2011 (BUSINESS WIRE) --

Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, has launched a new, fully-integrated marketing campaign titled, "More than Words: Understanding." The consumer-focused campaign was developed to capture the human emotions and experiences that inspire people to learn a new language. The 360° campaign will include national TV, radio, online, social media, retail, public relations and print executions. The television spot, created by Pappas Group, debuted last night, Monday, April 18, in the U.S. on Anderson Cooper 360.

For a look at the television advertisement, please visit facebook.com/RosettaStone or youtube.com/RosettaStone.

"Learning a new language is a powerful experience that creates new connections and allows people to successfully integrate into our global community," said Tom Adams, CEO of Rosetta Stone. "We feel this is an exciting new campaign that positions language learning as a form of self-improvement that can open someone's world to life-changing opportunities."

"Our strategic and creative approach for the new campaign is based on extensive research that tells us learners feel a powerful emotional connection between languages and being a part of a global community," said Eric Duehring, senior vice president of global marketing, Rosetta Stone. "The 'More Than Words: Understanding' campaign speaks to peoples' desire to truly connect with others, improve their lives and be part of something bigger."

For more company information please visit pr.RosettaStone.com.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone offers an interactive solution that is acclaimed for its speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, the Rosetta Stone language-learning solution is used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com.

"Rosetta Stone" and other names used herein are registered trademarks or trademarks of Rosetta Stone Ltd. in the U.S. and other countries.

SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contact:
Reilly Brennan, 703-387-5863
rbrennan@RosettaStone.com
or
Investor Contact:
Elizabeth Corse, 703-522-9970
ecorse@RosettaStone.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
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