|View printer-friendly version|
|As Foreign-Born Players Flood America's National Pastime, Rosetta Stone Helps Major League Baseball Teams Overcome Language Barriers|
(Thomson Reuters ONE via COMTEX) --
As Foreign-Born Players Flood America's National Pastime,
Rosetta Stone Helps Major League Baseball Teams Overcome Language Barriers
Language-learning technology leader provides communication solutions to 12 Major League Baseball organizations
April 3, 2014, Arlington, VA - Thirty major league teams have just opened the 139th season of Major League Baseball and this just might be the year when you can add another key position to team rosters: foreign language interpreter. With so many non-U.S. native ballplayers now playing in the major leagues, the need for language training and/or interpreters has never been greater. According to Major League Baseball, non-U.S.-born players comprised just over 28 percent of 2013's opening day rosters, with Latin Americans notching approximately 24 percent. And while many of these players speak English well, many do not.
"There's a growing need for language training in major league baseball, no doubt about it," said Steve Swad, President and CEO of Rosetta Stone, the global language-learning leader. "We're officially doing business with nearly half of all major league teams, and many ballplayers have been using our programs on their own." Indeed, Rosetta Stone's fast-growing Enterprise & Education division currently has contracts with 12 major league clubs, including the Washington Nationals, Los Angeles Dodgers, Seattle Mariners, Milwaukee Brewers, Texas Rangers, Atlanta Braves, Pittsburgh Pirates, Philadelphia Phillies, Baltimore Orioles, Houston Astros, Miami Marlins and Detroit Tigers.
While the need for language training is on the rise in at the major-league level, it is even more pronounced in the minor leagues, where nearly half of all roster spots belong to Latin American ballplayers. Rosetta Stone is actively used by the farm-clubs associated with the company's major league contract teams, and it is also available to players at many Latin American baseball academies. "Clubs have discovered that in order for the players to function and collaborate effectively on the field and in the clubhouse with their teammates, they must acquire English skills," said Charles Frydenborg, Rosetta Stone's Senior Director, Corporate Sales for North America.
Rosetta Stone CEO Swad added that baseball has become like any other rapidly globalizing business. "Language training makes organizations better. We haven't yet found a way to equate that to higher batting averages, but helping ballplayers communicate with each other and connect with fans and the media makes all the sense in the world."
It may be worth noting that some baseball words don't naturally cross home plate in all languages. The word bullpen, for example, is identical in English, Spanish and Japanese, while outside the English language, beanball may call to mind a restaurant menu more readily than a hit batsman. And though no ballplayer has yet to blame his third-base coach's poor language skills for a missed sign, the next time you see a hitter step out of the batter's box and look down the line in bewilderment, you may wonder if something important is getting lost in translation.
About Rosetta Stone
Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. The company's innovative technology-driven language and reading solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). Since 2013, Rosetta Stone has expanded beyond language and deeper into education-technology with its acquisitions of Livemocha, Lexia Learning, Vivity Labs, and Tell Me More. Rosetta Stone is based in Arlington, VA, and has offices around the world.
For more information, visit www.rosettastone.com.
"Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd. in the United States and other countries.
This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Rosetta Stone via Globenewswire
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|