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Rosetta Stone Taps Social Media to Spotlight Growth of Language Learning in the U.S.

(Thomson Reuters ONE via COMTEX) -- 

Rosetta Stone Taps Social Media to Spotlight Growth of Language Learning in the U.S.

National contest will leverage user-generated content to promote educational opportunity and cross-cultural connections

ARLINGTON, VA (September 30, 2014) -Rosetta Stone Inc. (NYSE:RST), the world's leading provider of technology-based learning solutions, is turning to its customers and the millions of Americans interested in learning a new language to help inspire cross-cultural connections. Launching online today, the Go Places with Language contest calls for participants to submit their personal videos into one of two categories: "Language Learned Using Rosetta Stone," which will tell the stories of people who have used their new language skills to pursue exciting adventures and new endeavors, and "Want to Learn Using Rosetta Stone," which asks participants to explain why they want to learn a new language and how it could impact their lives. The winners in each category will receive $2,500, a six-month subscription to Rosetta Stone and a Kindle Fire.

"We constantly hear heartwarming stories from our customers about how learning a new language with Rosetta Stone has had a transformational impact on their lives," said Philip Dunne, Vice President of Web Strategy at Rosetta Stone. "We wanted to come up with a fun and creative way to share these stories and provide inspiration to others to take the next step towards achieving their personal, professional, and educational goals." 

Online submissions will be accepted through November 6, 2014 via www.rosettastone.com/lp/video-contest and videos should be two minutes or less. Rosetta Stone will select 20 finalists, ten in each category, based on how well they fit the contest theme, creativity, originality, video cohesiveness and video quality. Those videos will then be featured in an online gallery from November 11-21 and two grand prize winners will be determined through an online public vote. Winners will receive $2,500 to help fund their next big adventure, a six-month Rosetta Stone Subscription and a Kindle Fire. 

In addition to the two grand prize winners, the remaining 18 finalists will each receive a six-month Rosetta Stone subscription and a Kindle Fire. Twenty-five participants will also have the chance to win a Kindle Fire for taking part in the public vote or sharing the contest details with others.

In conjunction with the contest, Rosetta Stone has launched Rosetta Stone Learner Stories, a new video series and playlist on its YouTube portal that highlights the personal journeys of individuals who have chosen Rosetta Stone to attain language proficiency and showcases how language learning changed their lives. The current videos will also be featured on the Go Places with Language  contest page and provide inspiration to contest participants.

For additional information and the complete contest rules, visit http://rosettastone.promo.eprize.com/goplaces/public/fulfillment/rules.pdf.

About Rosetta Stone

Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. The company's innovative technology-driven language, reading and brain-fitness solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). In 2013, Rosetta Stone expanded beyond language and deeper into education-technology with its acquisitions of Livemocha, Lexia Learning, Vivity Labs and Tell Me More. Rosetta Stone is based in Arlington, VA, and has offices around the world.

For more information, visit www.rosettastone.com.

"Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd. in the United States and other countries.

Media Contacts:

Michelle Alvarez

Malvarez@rosettastone.com

703-387-5862

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Rosetta Stone via Globenewswire

HUG#1859835

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
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