Press Release

Printer Friendly Version View printer-friendly version
<< Back
Rosetta Stone Helps Aspen Skiing Company Keep Pace with Growth of Global Clientele

(Thomson Reuters ONE via COMTEX) -- 

Rosetta Stone Helps Aspen Skiing Company Keep Pace with Growth of Global Clientele

New study underscores importance of language training in drive to improve customer service and employee engagement in hospitality industry

November 25, 2014 (Arlington, VA) - On the eve of the opening of the 2014-2015 ski season in North America, Rosetta Stone Inc. (NYSE: RST), the world's leading provider of education technology and language-learning solutions, today released a case study offering new evidence of the critical connection between customer service success and employee language-training programs for businesses operating in a global context. Based on an analysis of the Rosetta Stone® Language Learning Suite for Business program implemented at Aspen Skiing Company of Colorado, the study focuses on the impact of language training on market expansion, customer service, and workforce development challenges.

Aspen Skiing Company-which operates iconic resorts at Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk and recently renewed its partnership with Rosetta Stone-caters to an industry-high percentage of international visitors each year. The case study, titled "A Global Accent on Service," outlines Aspen's efforts to equip its sales, hospitality, ski instruction, and ski patrol employees with language skills to continue to provide world-class service to its increasingly global clientele and bolster its positioning in emerging international markets.

"Working with Rosetta Stone allows us to better serve our customers on and off the slopes," said Jeff Hanle, Director of Public Relations at Aspen Skiing Company. "It also enables our employees to expand their skill set and grow within the company. It is a valuable tool both internally and externally for our business."

Aspen Skiing Company has earned international recognition for on- and off-slope activities it provides guests at Aspen Snowmass. With global interest in skiing and other winter sports at an all-time high, the company deduced that stronger language skills would enable it to better penetrate emerging tourist markets, help the ski school to communicate better with guests, enhance the customer experience provided by its hospitality services, and increase the effectiveness of ski patrol operations when responding to emergency situations. Aspen turned to Rosetta Stone to deliver an online language-learning solution that would be accessible anywhere, anytime.

Powered by the company's best-in-class speech recognition engine, the Rosetta Stone® Language Learning Suite for Business helped Aspen employees build their confidence to speak their new language-and quickly. Live, online tutoring sessions with qualified native-speakers and interactive games and activities helped learners reinforce and practice what they learned. Aspen staff took advantage of many of the 30 languages Rosetta Stone offers, but focused on those that would enable them to serve the company's key current and potential markets.

"My language learning has also given me a new perspective and respect for the language barriers and challenges our customers face when English is their second language," said Candace Sherman, Aspen Skiing Company's Senior International Sales Manager, who is learning Mandarin in an effort to serve Aspen's  important emerging market in China. "We've adjusted some of our customer-facing experiences to tailor to Chinese speakers.and customers have been very receptive. It demonstrates a genuine interest in their culture and helps build the relationship when the first impression is one of respect."

"In today's increasingly global marketplace, language proficiency impacts individual and organizational success, and businesses are looking for effective solutions," said Judy Verses, President of Global Enterprise & Education at Rosetta Stone. "The results we've been able to achieve with Aspen are especially gratifying because they demonstrate clearly that companies that invest in language training for their employees are accelerating their businesses on multiple levels.  Aspen's investment in the Rosetta Stone® Language Learning Suite for Business is paying dividends in sales, service and safety-not to mention employee engagement."

In the new study, Aspen's Candace Sherman echoes Verses's statement: "Offering the opportunity to develop new language skills through Rosetta Stone shows Aspen's commitment to investing in its employees and leading the industry for international ski travel."

To view or download "A Global Accent on Service," please visit

About Rosetta Stone

Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. The company's innovative technology-driven language, reading and brain fitness solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). Since 2013, Rosetta Stone has expanded beyond language and deeper into education-technology with its acquisitions of Livemocha, Lexia Learning, Fit Brains, and Tell Me More. Rosetta Stone is based in Arlington, VA, and has offices around the world. For more information, visit

"Rosetta Stone" and related trademarks used herein are the property of Rosetta Stone and are used and/or registered in the United States and other countries.

About Aspen Skiing Company

Aspen Skiing Company operates the four mountains in the Aspen Snowmass area-Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk-as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. In addition, ASC owns and operates the award-winning The Little Nell hotel and Limelight Hotel. The area offers unparalleled nightlife and off-slope activities, as well.

For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company's website at


Media Contacts:

Jonathan Mudd | Rosetta Stone | 571.357.7148 |

Jeff Hanle | Aspen Skiing Company | 970.379.3833 |

This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients.

The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Rosetta Stone via Globenewswire


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
Print Page Print Page  |  Email Page Email Page  |  RSS Feeds RSS Feeds  |  Email Alerts Email Alerts  |  Youtube ChannelYoutube Channel