News Release

Rosetta Stone Provides Fastest Way to Learn Irish

Company Launches its First Irish Program in Rosetta Stone® Version 3 Personal Edition

ARLINGTON, Va. (March 11, 2008) — Approximately 36 million U.S. residents claim Irish ancestry — almost nine times the population of Ireland itself¹. So, do Americans want to learn Irish, or maybe even a few key phrases to celebrate St. Patrick’s Day?

Rosetta Stone Inc., creator of the world’s leading language-learning software, sent an expert Irish linguist to the streets to teach fun and simple Irish phrases. A look at some of these playful Rosetta Stone “Know Your Irish?” vignettes can be viewed at the following locations:

While the viral vignettes play into the popularity and fun of learning Irish phrases by St. Patrick’s Day, Rosetta Stone Inc. answers the call to effectively teach customers the Irish language with Rosetta Stone® Irish Version 3 Personal Edition. The launch is part of an expanded offering of Rosetta Stone Version 3 Personal Edition programs including Mandarin, Japanese and Hebrew. All of the new programs use patent pending technology to create an environment of complete immersion in the language — the fastest and most effective way to learn a new language. With the expanded Rosetta Stone Version 3 Personal Edition program offering, U.S. consumers can choose from 14 of the most desired languages. Seventeen additional languages are available in Rosetta Stone Version 2.

“We’re excited to offer four more languages in Rosetta Stone Version 3 Personal Edition,” says Tom Adams, chief executive officer. “For years we’ve seen tremendous interest in the Irish language, so it’s only fitting that we offer it for the first time in Rosetta Stone Version 3 Personal Edition, which captivates learners and keeps them engaged to make learning a new language fun, so they’ll stick with it.”

Millions of learners in more than 150 countries have already used Rosetta Stone to gain the confidence that comes with truly knowing a new language. The program’s instinctive user interface, beautiful photography and state-of-the-art technology make language-learning dynamic and exciting. Rosetta Stone Version 3 Personal Edition features include advanced speech-recognition technology that gets learners speaking from the start; speech-analysis tools to perfect pronunciation; grammar and spelling components to build critical language skills; milestone tests; and advanced intuitive sequential learning that builds lessons progressively.

Proven Method: The Most Effective Way to Learn a New Language

Using a proven method, innovative versatile instruction and a clever, easy-to-use program, Rosetta Stone creates an engaging learning environment. Its Dynamic Immersion® method immediately teaches users to think in a new language by connecting the new language with vivid imagery in real-life contexts to convey meaning. Through Adaptive Recall™, learners are tested on new language knowledge at optimal intervals to ensure efficient retention. The program’s Contextual Formation™ uses these patterns and life-like simulations to provide the context learners need to produce completely new spoken or written language.

Learn Listening, Speaking, Reading and Writing Skills

Proprietary speech recognition technology, guided pronunciation exercises and simulated dialogues build confidence in speaking. Learners acquire reading and writing skills by associating letters and words with their new sounds and meanings. Learners become proficient in understanding the new language through exposure to native speakers and meaning derived from relevant context. Instant feedback is provided within a carefully sequenced structure to ensure learning success.

Rosetta Stone Version 3 Personal Edition programs are available in Arabic, English (American), English (British), French, German, Hebrew, Irish, Italian, Japanese, Mandarin, Portuguese (Brazil), Russian, Spanish (Latin America) and Spanish (Spain). Prices range from $209 (for a Level 1 CD-ROM only) to $499 (for Level 1, 2 and 3 CD-ROM set). Learners can also order a three- or six-month online subscription. A headset microphone is included with every order.

A comprehensive product demonstration of Rosetta Stone is available online at and at retail kiosks located in select malls and airports throughout the United States. A complete list of kiosk locations is posted on the Rosetta Stone Web site.

To obtain more information or to purchase the program, call (800) 788-0822 or visit

About Rosetta Stone Inc.

Rosetta Stone Inc. is a leading provider of language-learning software. Acclaimed for the speed, power and effectiveness of its Dynamic Immersion® method, Rosetta Stone is a revolutionary language-learning software program. While teaching more than 30 languages to millions of people in more than 150 countries throughout the world, Rosetta Stone software is the key to Language-Learning Success™. Inc. Magazine has named Rosetta Stone Inc. one of the fastest-growing companies in the United States for the second consecutive year, and for the fourth consecutive year Deloitte has named the company one of the fastest-growing technology companies in Virginia. Rosetta Stone was founded in 1992 on two core beliefs: that the natural way people learn languages as children remains the most successful method for learning new languages; and that interactive CD-ROM and online technology can recreate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

Rosetta Stone, Rosetta World, Dynamic Immersion, Adaptive Recall, Contextual Formation and Language Learning Success are trademarks of Rosetta Stone Limited.

¹ U.S. Census Bureau 2006 American Community Survey, and U.S. Census Bureau Facts for Feature: Irish-American Heritage Month (March) and St. Patrick’s Day (March 17) 2008.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.