News Release

Rosetta Stone Wants You to Create the Perfect Ending to Its Most Popular Advertisement
Leading Language-Learning Company Offers Unique Contest to Determine the Famous Farm Boy's Fate
 

ARLINGTON, Va., Jan 08, 2010 (BUSINESS WIRE) -- Ever wonder what happened to that hard-working farm boy who knew he would have just one chance to impress that particular Italian supermodel? Millions of people have been touched by this famous advertisement and some have even written songs about their love affair, always pondering the next steps in these lovebirds' lives. Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, today announced a contest seeking entries from language-loving fans to use their imaginations to tell the next chapter of the Farm Boy and Italian supermodel's love story. Five lucky winners will be chosen out of the top 10 ranked stories and will win a full year subscription to Rosetta Stone(R) TOTALe(TM), the Company's most innovative and comprehensive online language-learning solution.

Be creative in your submissions! Is he going to marry his Italian supermodel and settle into a quiet life outside Venice? Does he leave his supermodel after learning Italian and go back to life on the farm? Do they have a long distance love affair that will never be fulfilled? Has learning a language changed his world and is he now becoming a doctor?

Entering the contest is easy but winning is partly up to you. Make your story the fan favorite by urging family, friends and even strangers to vote for your story online as soon as you post it! All submissions will be voted on by the general public. Visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.rosettastone.com%2Ffarmboy&esheet=6135022&lan=en_US&anchor=www.rosettastone.com%2Ffarmboy&index=1&md5=4414c1b788549e7d65d21dc95956c657 to submit your video, photos or written story. The contest will run January 8th - January 29th and all submissions must be received by 5:00 p.m. EST on January 29th.

For more information please visit pr.rosettastone.com.

About Rosetta Stone TOTALe

A fully online solution, Rosetta Stone TOTALe combines the award-winning Rosetta Course(TM) with practice in Rosetta Studio(TM) with a Studio Coach and play in the Rosetta World(TM) community to create a comprehensive, powerful, interactive language-learning environment. In addition to interacting with a Studio Coach and practicing with both learners and native speakers in the online community, Rosetta Stone TOTALe learners receive their own Customer Success Team providing live guidance and encouragement every step of the way in their language-learning journey. Whether it's explaining the method, answering questions or just helping to schedule a Studio session, Success Agents are committed to helping learners achieve their language goals.

Hear what the press and our customers are saying about Rosetta Stone TOTALe at http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.rosettastone.com%2Fpersonal%2Fwhat-people-say%2Fpress-awards&esheet=6135022&lan=en_US&anchor=www.rosettastone.com%2Fpersonal%2Fwhat-people-say%2Fpress-awards&index=3&md5=3a5eccbc6ad2da68a11c238e906770c3.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com.

"Rosetta Stone" and "Rosetta World" are registered trademarks of Rosetta Stone Ltd.

SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contacts:
Sophia Majlessi, 703-741-7042
smajlessi@golinharris.com
or
Reilly Brennan, 703-387-5863
rbrennan@rosettastone.com
or
Investor Contact:
Christopher Martin, 703-387-5927
cmartin@rosettastone.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.