News Release

This Valentine's Day French and Japanese Win the Hearts of Americans, According to Rosetta Stone Survey

The Search for the Most Romantic Language Continues

ARLINGTON, Va., Feb 11, 2010 (BUSINESS WIRE) -- As men and women around the world prepare for the most romantic holiday of the year, learning to say "Je t'aime" may be this year's most valuable present. This is according to Rosetta Stone Inc. (NYSE: RST), a leading provider of technology-based language-learning solutions, which today announced the results of its Valentine's Day survey.1

Paris has long been known as the "City of Love," but according to survey results it also takes the cake when it comes to the languages of love. French ranks as the most romantic language for saying "I love you" (54 percent), followed by Italian (26 percent) and Spanish (nine percent).

"One tip for finding the perfect valentine this year is to learn a new language," said Duane Sider, director of learning at Rosetta Stone. "Nearly half of those surveyed said they find a person more attractive if they speak more than one language. Those looking for love, or couples who want to try something new, can use the Rosetta Stone language-learning solution to connect to their romantic side and make their Valentine's Day even more special."

Still on the quest for a leading lady or lad? Men and women who want to find a faithful Valentine's Day sweetheart this year should search for someone speaking Japanese. According to the Rosetta Stone survey, people in Japan have the reputation for being the most loyal.

Nearly 60 percent of people surveyed said they find ordering in another language romantic. If you're feeling adventurous this Valentine's Day, impress your valentine by dining at a Parisian restaurant and ordering your fare in French.

1Rosetta Stone conducted an online Valentine's Day survey of more than 500 people nationwide through an omnibus survey; participants were ages 18 and older.

For more information please visit pr.RosettaStone.com.

The Rosetta Stone Approach to Language Learning

With its proven, innovative method, Rosetta Stone programs provide an effective and engaging language-learning environment. Learners develop everyday proficiency naturally, the same way people learn their first language--discovering new meaning by linking new language to real-world objects and events.

The Rosetta Stone Dynamic Immersion(R) method immediately teaches learners to think in a new language by connecting words with vivid imagery in real-life contexts to convey meaning. Learners are tested on new language knowledge at optimal intervals to ensure efficient retention. Lifelike simulations provide the context learners need to produce spoken or written language. They acquire reading and writing skills by associating letters and words with their new sounds and meanings. And they become proficient in the language through exposure to native speakers in a relevant context. Instant feedback is provided within a carefully sequenced structure to ensure learning success.

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit RosettaStone.com.

"Rosetta Stone" is a registered trademark of Rosetta Stone Ltd.

SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contact:
Reilly Brennan, 703-387-5863
rbrennan@RosettaStone.com
or
Investor Contact:
Christopher Martin, 703-387-5927
cmartin@RosettaStone.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.