News Release

Rosetta Stone Delivers Six New Mission-Critical Language Editions to Strengthen Military, Government Efforts
Access to Dari, Pashto, Urdu, Arabic (Iraq), Swahili and Bahasa Indonesia Assists Forces in Global Hot Spots

ARLINGTON, Va., Aug 18, 2010 (BUSINESS WIRE) --

Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, announced today the release of six new language editions available for military and government language-training platforms. Rosetta Stone(R) Enterprise Version 3 offers government customers Dari, Pashto, Urdu, Arabic (Iraq), Swahili and Bahasa Indonesia, languages critical to global security efforts. The powerful training solution blends custom military content into the Rosetta Stone curriculum helping to build foundational language skills through immersion-based, self-paced study and simulated exercises that prepare for real-life, face-to-face interactions. Rosetta Stone empowers service members and security forces throughout the world to better deliver the mission, save lives and serve their community with enhanced critical language skills.

"We're proud to strengthen our partnership with the Armed Forces and local, regional, national and international government organizations, standing by our commitment to language-learning success," said Pete Rumpel, vice president of institutional markets, Rosetta Stone. "The Armed Forces in particular have seen the tremendous value language learning provides. With these enhancements to our Enterprise government solution, we're helping them and other government organizations deliver their mission to the absolute best of their abilities. Forces deploying to regions where these new languages are spoken have the opportunity to access a critical tool enabling them to better communicate in everyday interactions."

Rosetta Stone Enterprise includes speech-recognition technology and guided pronunciation exercises that teach specific words, phrases, and constructions, helping to build confidence and perfecting speaking skills. Service members and security forces now have mission supporting content for reading, writing, pronunciation, listening, grammar, and vocabulary. The vocabulary includes modes of transportation, weapons and ammunition, directions, buildings and landmarks, natural features, basic medical terms and relevant cultural concepts. Additionally, the solution includes security mission supporting milestones at the completion of each unit to demonstrate skills mastered. The milestones form a continuing storyline that applies the language acquired throughout the learning experience to realistic situations. The learner plays the part of a security force member who must effectively engage in conversations in order to accomplish missions. For example, the learner must gather information from a victim in order to secure the scene and neutralize the opposition.

Many security organizations contribute to their mission success through the use of Rosetta Stone. The award-winning solution, adopted by the U.S. Army in 2005, has successfully delivered language training to its globally deployed force of 1.4 million soldiers and civilians. Rosetta Stone is also used by the U.S. Marine Corps, the Australian Defence Forces, the U.K. Metropolitan Police Service, the Colombian Military and other military, law enforcement and government organizations around the world. Rosetta Stone has quickly become a mission-critical tool for other law-enforcement and local, regional, national and international government organizations to better train and prepare their service members, security forces and employees to meet their mission requirements.

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About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides an interactive solution that is acclaimed for its speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, the Rosetta Stone language-learning solution is used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

"Rosetta Stone" is a registered trademark of Rosetta Stone Ltd.

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SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contact:
Megan Richter, 703-522-9953
Investor Contact:
Christopher Martin, 703-387-5927
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.