News Release

Rosetta Stone Delivers Next-Generation Language-Learning Experience with Launch of Rosetta Stone Version 4 TOTALe
Newest Solution Helps Awaken Natural Language-Learning Ability Through Live, Online Practice and Socialization
Current Rosetta Stone Customers Can Easily Upgrade to Access New Features

ARLINGTON, Va., Sep 14, 2010 (BUSINESS WIRE) --

Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, today introduced Rosetta Stone(R) Version 4 TOTALe(TM) (pronounced tow-TALLY), the next generation of its award-winning and critically acclaimed language-learning solution. This innovative solution pairs the trusted Rosetta Stone software, which has brought success to millions, with an entirely new online experience that includes live, interactive coaching sessions with native speakers, allowing learners to awaken their natural ability to learn a new language. Version 4 TOTALe works through effective software and online activities that encourage learners to interact and use their new language skills.

"Rosetta Stone is committed to changing the way the world learns languages, and we believe Version 4 TOTALe is a truly innovative product that will change our industry," said Tom Adams, CEO of Rosetta Stone. "Rosetta Stone Version 4 TOTALe is a complete solution that adds live conversational practice and social learning activities to our core course. Whether purchased as a new product or as an upgrade, Rosetta Stone Version 4 TOTALe integrates locally installed software with online socialization features, enabling learners to get the best of offline and online worlds. We're delighted to offer an upgrade to all of our current Version 3 customers at"

Using Rosetta Stone's Dynamic Immersion(R) method, customers acquire language by discovering it naturally and intuitively, without translation or memorization. Speech Activation(TM) builds speaking confidence using state-of-the-art speech recognition technology and success-filled dialogues. And Native Socialization(TM) places customers in live interactive sessions tutored by native speakers and in an exclusive online language-learning community.

Rosetta Stone Version 4 TOTALe combines the following elements for a complete immersion learning experience:

  • Rosetta Course(TM): The award-winning self-study software, complete with proprietary speech-recognition technology. Learn to speak, understand, read and write -- all without translation or memorization. The Rosetta Stone Dynamic Immersion method teaches learners to think in a new language immediately by connecting words with vivid imagery in real-life contexts to convey meaning.
  • Rosetta Studio(TM): Practice speaking skills with other learners at your level in live sessions tutored by native speakers in an interactive, online environment.
  • Rosetta World(TM): Play in an exclusive community dedicated to language learning.Rosetta World presents a structured, online environment to help you engage comfortably in conversation with native speakers and practice your skills in games designed for your learning level.
  • TOTALe Mobile Companion(TM) and Audio Companion(R): Reinforce language skills with an innovative mobile application built for iPhone(R) and iPod Touch(R) devices. Review on the go with Audio Companion CDs.
  • Customer Success and Support: Agents provide live, one-on-one encouragement, motivation and support. Whether it's checking in on progress, congratulating you on milestones or just helping to schedule a studio session, Rosetta Stone customer success agents are committed to helping learners achieve their language goals.

Pricing and Availability

Rosetta Stone Version 4 TOTALe is currently available in 24 languages. Rosetta Stone offers a wide range of affordable options for anyone who wants to learn a language. A full 5-level set that includes 15 months of online access will be available for a suggested retail price of $749. A Level 1 product, which includes 3 months of online access, will be available for a suggested retail price of $249. All eligible Rosetta Stone customers will have the opportunity to purchase an upgrade to Version 4 TOTALe directly from Rosetta Stone for $49. Rosetta Stone Version 4 TOTALe is available at, over the phone (800) 767-3882, at kiosks and at Rosetta Stone Authorized Resellers in the United States and Canada, including Barnes & Noble, Apple, Amazon and scheduled for October, Best Buy. The solution will be introduced to additional countries at a later date.

For more information please visit

About Rosetta Stone

Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

Rosetta Stone, TOTALe, Dynamic Immersion, Speech Activation, Native Socialization, Rosetta Course, Rosetta Studio, Rosetta World, Mobile Companion, and Audio Companion are registered trademarks or trademarks of Rosetta Stone Ltd. Other company and product names may be trademarks of their respective owners.

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SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Media Contacts:
Christy White, 703-741-7512
Reilly Brennan, 703-387-5863
Investor Contact:
Investor Relations, 703-522-9970
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.