|Rosetta Stone Meets Growing Globalization Needs with Launch of Five New Languages|
ARLINGTON, Va., Jun 29, 2011 (BUSINESS WIRE) --
Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, today announced the release of five new, online language solutions: Dari, Pashto, Urdu, Swahili and Bahasa Indonesia. The introduction of these new languages, whose demand reflects the globalization of their origin countries, showcases Rosetta Stone's commitment to meeting consumer, cultural and market needs. These languages join 31 other languages available through Rosetta Stone and are the first new languages the company has introduced since Irish was launched in March 2008.
The five new languages, first developed exclusively for U.S. government and military language training, are now available online to U.S. consumers for the first time. The new, consumer-facing versions focus on everyday conversational content in these popular languages. Three-month online subscriptions of Version 3, Level 1 are available for $159, with six-month subscription purchases available for $259 at RosettaStone.com.
Continuing the company's focus on the changing needs of global customers, Rosetta Stone also plans to launch advanced Levels 4 and 5 of Chinese (Mandarin) and Russian later this summer. These new offerings will allow learners to delve into extended, more complex conversations, nuanced grammar and expanded vocabulary to prepare them for everyday interactions. Whether learners are using Rosetta Stone software solutions for business or pleasure, the advanced levels are crucial for improving their command of the language.
"The language demands of the global economy are always evolving," said Eric Duehring, SVP of Global Brand Marketing, Rosetta Stone. "With the introduction of these five new languages and more in-depth study of Russian and Mandarin, Rosetta Stone maintains its position at the forefront of the evolution of language needs and encourages communication among the citizens of the world."
The advanced levels of Chinese (Mandarin) and Russian will allow the company to offer customers an enhanced TOTALe(R) version of these languages. Rosetta Stone(R) TOTALe, which launched in 2010, is the company's most comprehensive language-learning experience. This multi-platform suite pairs the trusted Rosetta Stone software with an entirely new online experience, as well as on-the-go supplemental study tools for the iPad(R), iPhone(R) and iPod touch(R) devices.
To request that Rosetta Stone add a new language, visit RosettaStone.com/global/form/language-request.
About Rosetta Stone
Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning ability in everyone. Available in more than 30 languages, Rosetta Stone language-learning solutions are used by schools, organizations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va., with international offices in the United Kingdom, Korea, Japan and Germany. For more information, visit RosettaStone.com
"Rosetta Stone," "TOTALe" and other products and services referred to herein are registered trademarks or trademarks of Rosetta Stone Ltd. in the U.S. and other countries.
iPad, iPhone and iPod touch are trademarks of Apple Inc.
SOURCE: Rosetta Stone Inc.
Rosetta Stone Inc.
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|