News Release

Rosetta Stone(R) Launches New Language-Learning Solution for K-12 Market
TOTALe(R) PRO Platform Delivers Language-Learning Solution to Schools and Districts

ARLINGTON, Va., Apr 23, 2012 (BUSINESS WIRE) --Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language-learning solutions, today launched the TOTALe(R) PRO platform for K-12 at the 72nd National School Board Association annual conference in Boston, Mass.

Rosetta Stone's award-winning classroom programs have been used by more than 20,000 schools. TOTALe PRO, Rosetta Stone's newest educational solution, now provides an even more advanced platform for the K-12 market. The TOTALe PRO platform combines interactive software with live online coaches who are native speakers, online educational games and activities, mobile apps for tablets and smartphones, adaptable administrative tools and proactive support services. The new solution was designed with a high degree of flexibility and scalability to accommodate programs focusing on English Language Learners and foreign languages, whether in an individual classroom, a district or an entire state.

TOTALe PRO for K-12 is Rosetta Stone's most comprehensive language-learning platform, helping students to develop four key skills--speaking, reading, writing and listening--by leveraging interactive technologies to replicate elements of the immersion environment in which people learn their first language. The superior technology, services and learning opportunities offered by Rosetta Stone's TOTALe PRO platform ensure that students are equipped with the language skills needed to succeed.

In a recent third-party evaluation, researchers found that the Rosetta Stone TOTALe(R) solution positively impacted students' language abilities in a number of areas. 94 percent of students increased their oral proficiency by one or more levels as measured by a customized Oral Proficiency Interview based on and similar to ACTFL Oral Proficiency Interview (OPI), and many participants studying Spanish achieved native-like proficiency on a variety of non-English sounds. Students also made significant improvements from pretests to posttests with a variety of linguistic structures and vocabulary items. In regard to listening-proficiency skills, 71 percent of Spanish and 55 percent of Mandarin learners increased at least one level as measured by the National Online Early Language Learning Assessment (NOELLA). This information is further detailed in the 2011 study titled "The learning outcomes of 'Rosetta Stone's TOTALe with elementary school-aged children: Mandarin and Spanish," which can be found at

"A multilingual education prepares students to compete and succeed on a global level," says Judy Verses, president of Global Institutions at Rosetta Stone. "For nearly two decades Rosetta Stone has been an advocate of the blended learning model, and with TOTALe PRO for K-12, teachers and administrators are able to leverage technology to enable students to learn foundational language on their own, giving teachers more class time to engage with students and take them further in their language education. We selected the NSBA for the launch of our new classroom solution because they have a community of leaders who are committed to student success and who recognize the importance of innovation in the classroom."

Rosetta Stone TOTALe PRO for K-12 incorporates the following components:

  • Rosetta Course(R) The award-winning self-study software, complete with proprietary speech-recognition technology, enables students to learn to speak, understand, read and write--all without translation or rote memorization.
  • Rosetta Studio(R) Studio Coaches who are native speakers of the new language converse with students directly and facilitate live, interactive conversations in an online environment with other students at the same level.
  • Rosetta World(R). Students practice their new language online using interactive games and stories that are designed for their learning level. These activities build confidence, increase interest and add valuable reinforcement to language learned in Rosetta Course lessons.
  • TOTALe Course(TM) HD, TOTALe Companion(TM) and Audio Companion(R). Students can continue building their language skills with innovative mobile applications built for iPad(R), iPhone(R), iPod touch(R) and select Android(TM) devices, or they can review on the go with Audio Companion for MP3 players.
  • Rosetta Stone Manager(TM). Management tools deliver powerful functionality for teachers to add students and monitor overall student progress. Reports can be easily generated for each student or class to help teachers differentiate instruction and measure student engagement.
  • Customer Success Services. The Rosetta Stone team partners with schools and districts throughout the implementation process. From systems integration to implementation and from ongoing teacher support to management and reporting, Rosetta Stone's account managers leverage 20 years of experience in the K-12 educational market to deliver robust services and maintain engagement.

About Rosetta Stone Inc.

Rosetta Stone Inc. provides interactive solutions and cutting-edge technology that is changing the way the world learns languages. Rosetta Stone's proprietary learning techniques are acclaimed for the power to unlock the natural language-learning ability in everyone. The company offers many languages, from the most commonly spoken, like English, Chinese (Mandarin) and Spanish, to the less widely used, like Swahili and Filipino (Tagalog). Rosetta Stone solutions are used by schools, businesses, global organizations and millions of individuals in more than 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. The company is based in Arlington, Va. For more information, visit

"Rosetta Stone," "Rosetta Course," "Rosetta Studio," "Rosetta World" and "TOTALe" are registered trademarks of Rosetta Stone Ltd.

"iPad," iPhone" and "iPod touch" are trademarks of Apple Inc.

"Android" is a trademark of Google Inc.

SOURCE: Rosetta Stone Inc.

Rosetta Stone Inc.
Investor Contact:
Steve Somers, CFA
Media Contact:
Cherelle Washington

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.