|Rosetta Stone Expands Media Presence Through New Relationship with Rick Steves|
(Thomson Reuters ONE via COMTEX) --Rosetta Stone Expands Media Presence Through New Relationship with Rick Steves
Language learning leader and travel expert to collaborate through broadcast and online content affiliation
ARLINGTON, VA (February 11, 2015)-Rosetta Stone Inc. (NYSE: RST), the world leader in technology-based learning solutions, today announced it has entered into a new relationship with Rick Steves, the renowned authority on travel to Europe. Beginning this month, Rosetta Stone will feature original travel content on its Web site and through its social media platforms to promote international travel and enhance customer engagement. Additionally, Rosetta Stone will be a featured sponsor of Travel with Rick Steves, a national weekly public radio show and podcast featuring interviews and conversation with the beloved travel expert about travel, cultures, language, and more.
"World travel and language learning are a natural fit," said Eric Ludwig, Senior Vice President and General Manager of Rosetta Stone's Global Consumer business. "There's a terrific synergy between the trusted travel advice Rick Steves provides his audience and Rosetta Stone's fast and effective world-language solutions. At Rosetta Stone, we want to enrich people's lives and get them excited about learning new languages, and by teaming up with Rick Steves, we believe we can help elevate the entire travel experience. Rick Steves can get you to all the right travel destinations, and Rosetta Stone can help you communicate along the way."
Rosetta Stone-which recently enhanced its acclaimed language-learning solutions with the addition of best-in-class mobile features, live video coaching with native speakers, access to an online community of millions of learners, and online games and educational tools-is now poised to assert its presence in the travel industry by expanding its cultural offerings. Through this new media partnership with Rick Steves, www.rosettastone.com will now include a wide range of country-specific travel tips served to learners based on language selection.
"There's no question that connecting with people can help to enhance your travel experience, and that only gets easier when you speak the language," said Rick Steves. "We're excited to work with Rosetta Stone and look forward to sharing our content with their vast community of language learners."
For over two decades, Rosetta Stone has been the go-to language resource for travelers and recently increased its product offerings geared to this audience. In 2014, the company introduced a suite of popular mobile travel apps, available for free through the Apple and Android App stores. For additional information, visit Rosetta Stone at www.rosettastone.com. Travel with Rick Steves airtimes and podcast can be found at http://www.ricksteves.com/radio.
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About Rosetta Stone
Rosetta Stone Inc. (NYSE: RST) is dedicated to changing the way the world learns. The company's innovative technology-driven language, reading and brain fitness solutions are used by thousands of schools, businesses, government organizations and millions of individuals around the world. Founded in 1992, Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the company offers courses in 30 languages, from the most commonly spoken (such as English, Spanish and Mandarin) to the less prominent (including Swahili, Swedish and Tagalog). Since 2013, Rosetta Stone has expanded beyond language and deeper into education-technology with its acquisitions of Livemocha, Lexia Learning, Fit Brains, and Tell Me More. Rosetta Stone is based in Arlington, VA, and has offices around the world.
For more information, visit www.rosettastone.com.
"Rosetta Stone" and related trademarks used herein are the property of Rosetta Stone and are used and/or registered in the United States and other countries.
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Source: Rosetta Stone via Globenewswire
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rosetta Stone PR's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|