News Release

Singles are increasingly open to dating people who speak different languages and millennials are leading the way, says joint survey by Rosetta Stone and OkCupid
New “Language of Love” report shows 96 percent of millennials are fascinated by language either all the time or on occasion—begging the question: does learning a new language up your dating game?

Arlington, VA, Feb. 08, 2018 (GLOBE NEWSWIRE) --

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Millennials are eager to learn the language of love! According to a new survey released today by language learning leader Rosetta Stone Inc. (NYSE: RST), and OkCupid (NAS: MTCH), one of the most well-known dating apps in the world, millennials are leading the way when it comes to international love—even viewing people from backgrounds different than their own as more attractive.

OkCupid and Rosetta Stone joined forces to poll daters about love and language in the 18-36, 37-53 and 54+ age groups and received nearly 700,000 responses! The take-away: international flames are all the rage, with results proving millennials are those most likely to have their heart-eye emojis set on a significant other who either speaks another language or comes from another country. In fact, nearly two-thirds of participants said they could date someone who doesn’t speak their language well—but millennials were the most likely group to be willing to do so, by almost 10 percent. Ninety-two percent of all singles surveyed said they’re interested in learning another language, and 94 percent said they’re more open-minded after they’ve visited somewhere new.

“We love to see that folks today are so open to people of other backgrounds,” said Melissa Hobley, Chief Marketing Officer at OkCupid. “Love shouldn’t be confined to a certain region or spot on the map, and millennials are really the ones driving this open mindset forward. Unlike other generations, connecting online is something millennials have always known, and thanks to social media and dating apps, folks can connect in a meaningful way, even if they’re countries away.”

Even more interesting, the poll found that, when it comes to speaking the same language of love, women and men are much more in sync than you might expect:

  • 70 percent of Women, compared to 67 percent of Men think speaking another language is an attractive quality
  • Language peaks the interest of both sexes with 96 percent of Women and 94 percent of Men saying they’re they’re interested in other languages
  • There’s a high desire to learn with 93 percent of Women and 91 percent of Men polled saying they’d like to learn another language

“It’s great to see that people aren’t looking at language as a barrier when it comes to love,” said Philip Dunne, Senior Vice President of Global Consumer, Rosetta Stone. “People have an openness for making real connections, and we’re proud that Rosetta Stone helps bridge the communication gap by getting learners speaking and having life changing conversations in new languages. Flirting is always easier with the right words!”

Additional key findings include:

  • On whether or not respondents find someone who speaks another language more attractive than someone who does not, 73 percent of millennials responded “yes,” compared to 65 percent of those ages 37-53 and 53 percent of those 54 and above
  • 95 percent of those polled said they’re fascinated by language, always or on occasion
  • Users between 18-36 years old claim to be the most fascinated by language, with 96 percent saying they are either all the time or on occasion
  • Millennials are nearly 10 percent more likely to be open to dating someone who doesn’t speak their language well compared to non-millennials
  • Users between 18-36 years old are the ones most interested in learning another language (96 percent)—15 percent more likely than users 54 years old and above, and 5 percent more than those 37-53 years old
  • 73 percent of people age 18-36 years old find someone who speaks another language attractive, compared to 65 percent of those 37-53 years old, and only 53 percent of 54 years old and above


Additional information on Rosetta Stone and OkCupid can be found online at www.rosettastone.com and www.okcupid.com.

About Rosetta Stone
Rosetta Stone Inc. (NYSE: RST) is dedicated to changing people’s lives through the power of language and literacy education. The company’s innovative digital solutions drive positive learning outcomes for the inspired learner at home or in schools and workplaces around the world.

Founded in 1992, Rosetta Stone’s language division uses cloud-based solutions to help all types of learners read, write, and speak more than 30 languages. Lexia Learning, Rosetta Stone's literacy education division, was founded more than 30 years ago and is a leader in the literacy education space. Today, Lexia helps students build fundamental reading skills through its rigorously researched, independently evaluated, and widely respected instruction and assessment programs.  

For more information, visit www.rosettastone.com.  “Rosetta Stone” is a registered trademark or trademark of Rosetta Stone Ltd. in the United States and other countries.

About OkCupid
OkCupid knows that you deserve what dating does: better. That’s why OkCupid shows who you are beyond just a photo, allowing you to share your stories and find people as individual as you are. One of the most recognized dating websites and apps in the world, OkCupid uses a high-tech algorithm to connect people based on the deeper things, like beliefs and interests. Over 57,000,000 daters have used OkCupid since it was founded by in 2004, and today logins span 113 countries around the world. Acquired by Match Group (MTCH, NASDAQ) in 2011, the company is headquartered in New York City.

For more information, visit www.okcupid.com  or follow @okcupid on Facebook, Twitter and Instagram. 


 

Media Contacts:

Rosetta Stone
Michelle Alvarez
malvarez@rosettastone.com

OkCupid
Devin Colleran
devin@okcupid.com





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